No matter where you are with your site/blog, you’ve probably got some questions.

This week, get them answered.

Whether you’re struggling with the concept of how to accomplish something on your site, or the actual “how to” to get it done, bring your questions to this call.

WordPress automatically sets up two feeds for you: your posts feed and your comments feed. You have a choice on the posts feed to publish the full text of your post, or a summary. Which do you choose?
Some of your readers may prefer full text feeds, while others prefer a summary. So which group do you defer to? Publishing a summary feed forces people to click through to your site to read the entire post, which of course, helps your traffic stats, but might irk some of your readers. …

Free training for you, folks. Pure and simple. Ok, and because I like doing calls, and because I like helping you, and because some of you out there don’t have the budget to hire me to tutor you, and…well there are a lot of reasons. But the big one is free training for you. ‘Cuz I appreciate it when I can get free training, and I figure you do, too. And no, I don’t spend the last 10 minutes of the call telling you all the wonderful things I could do for you if you hired me. No sales pitch, just your questions – answered.

I’m always striving to improve my business and my website’s reflection of it. Recently, I revamped several pages here to more accurately reflect who I am, what I have to offer and to whom.

In this case, X is the “to whom” part, Y is the “what I have to offer” part and Z is a 4th, but very important element: the “what’s in it for you” part.

Can you say your X, Y and Z in one sentence? In less than 140 characters?

When you’re in business for yourself, I submit you have to know three things to be successful:
- Who you are
- What you have to offer
- To whom you offer it
When you think about it, get one (or more) of those things wrong, and you’ll do nothing but struggle. Everything else is, as they say, just details.
For the moment, we’ll skip the ‘who you are’ part and talk about the ‘what you have to offer’ and the ‘to whom you offer it’ parts.
Anything you decide to offer is …