How Often Should I Blog?
Use a calendar to plan your posts and stay consistent.
One of the most frequent questions new bloggers ask is, “How often should I blog?” The answer depends on your time available, your overall blogging objective and a good dose of experimentation.
Every blog is different, and there’s no other blogger out there exactly like you, either. What works well for one blog doesn’t necessarily translate to another blog, anymore than what works well for you will work well for every other blogger.
Your Time Available
First and foremost, if you’re not going to outsource any of the writing or upkeep, you want to set yourself a schedule you can keep up with because consistency outweighs frequency in the eyes of Google and your readers. Quality outweighs quantity, too. Take into consideration how many blogs you have and whether you are concentrating on one more than another.
WordPress allows you to “publish ahead”, so you don’t necessarily have to be posting “live”. That makes it nice because you can devote a block of time to writing posts and schedule them to be published over a period of time. For example, I have one client for whom I take about two hours and write half a month’s worth of posts and schedule them to publish every two-three days. I do this twice a month. I do the same on a weekly basis for one of my own blogs.
Your Blogging Objective
Consider the reason you’re blogging. If your blog is a daily recipe blog, then you’re committed (by default) to daily posts. If you’re blogging to get exposure for your products and services, maybe daily posts are in order, maybe not. If your topic and/or objective don’t dictate a schedule, then my best advice is to start with at least once or twice a week and experiment from there.
Experiment and Ask Your Readers
One of the frustrations of starting a new blog is it can feel like you’re writing for a non-existent audience. The advantage, though, is you have time to experiment until you find what works for you while you build your readership. Then, when in doubt – ask! Ask your readers what they prefer and what they’d like to read about. You don’t have to guess what they want – you can ask.
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