Today is the last day of school for my kids, so when they arrive home, I’ll be handed their report cards.
Have you gotten your report card(s), yet?
What? You didn’t know there were report cards for you? Oh yeah…and here they are:

Website.Grader.com – Free seo tool that measures the marketing effectiveness of a website
PressRelease.Grader.com – Evaluates your press release and provides a marketing effectiveness score
Twitter.Grader.com – Evaluates your Twitter profile
Facebook.Grader.com – Evaluates Facebook personal and business pages
Gobbledygook.Grader.com – Check your content for use of gobbledygook words
Personality.Grader.com – Evaluates your …

Marketing is a scary word for a lot of folks. Just the mere mention of the word send chills down some spines and conjures up the sleaziest of scare tactics and pressure sales antics imaginable. For example, how is it possible there are only 23 copies of an e-book left? A printed book – absolutely – all of the copies printed could be sold, but come on – only 23 “left” of an e-book? Do they think we’re stupid, or what?
Let me introduce you to my friend, Marty Marsh. …

Social media marketing – is it really effective, or is it just a great way to feel busy, like you’re doing something to promote your business?
If Social Media Marketing is something you?ve been interested in exploring, you?ll want to download and read this excellent report, ?SOCIAL MEDIA MARKETING INDUSTRY REPORT: How Marketers Are Using Social Media to Grow Their Businesses? by Michael Stelzner. You get the report absolutely free. (You don?t have to enter an email address or anything.)
Michael set out to uncover the “who, what, where, when …

I’m always striving to improve my business and my website’s reflection of it. Recently, I revamped several pages here to more accurately reflect who I am, what I have to offer and to whom.

In this case, X is the “to whom” part, Y is the “what I have to offer” part and Z is a 4th, but very important element: the “what’s in it for you” part.

Can you say your X, Y and Z in one sentence? In less than 140 characters?

When you’re in business for yourself, I submit you have to know three things to be successful:
- Who you are
- What you have to offer
- To whom you offer it
When you think about it, get one (or more) of those things wrong, and you’ll do nothing but struggle. Everything else is, as they say, just details.
For the moment, we’ll skip the ‘who you are’ part and talk about the ‘what you have to offer’ and the ‘to whom you offer it’ parts.
Anything you decide to offer is …