Tracking Conversions for Email Newsletters: Another Reason I Recommend AWeber

Posted April 5, 2009 · Filed Under Recommendations · 450 views · 1 Comment

thumbsup Every time a client asks me which mailing list service I recommend, I always respond, “AWeber.” It doesn’t matter to me how much of a “newbie” a client might be – I still recommend AWeber.

I’ve said over and over again, “AWeber gives you the most bang for your buck. They have the best email delivery rate in the industry, and while you might not need all the features they offer right this minute, you will want them sooner than later. While going with another service right now might save you $5 a month or so, you’ll lose subscribers later when you decide to move because your service doesn’t offer the capabilities you’ll need as you grow.”

It’s not just a personal preference that applies only to me. It’s a recommendation from someone who’s been there, done that, tried using other services only to bump my head time and time again on the brick wall of not having the ability to do what I need to do without a lot of hoop jumping or crazy work-arounds.

In a nutshell: It’s a matter of being poised for success.

As I mentioned the other day, Problogger is beginning a free tutorial series on Monday called 31 Days to Build a Better Blog Challenge, (and yes, I recommend you sign up!) Last Wednesday, Darren posted a great example of why I recommend AWeber by showing how he’s able to track conversions for email newsletters. Go on and read it – I’ll wait.

Knowing what works is important – you know – so you can do more of it. Being able to track conversions is one important way of knowing what’s working in your efforts to get people subscribed to your list. If your mailing list service only allows you to setup one opt-in form per mailing list, or worse yet, only one opt-in form period, you’ll never know which of your list building efforts is the most effective. As a result, you could be spinning your wheels and not know it.

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Email Marketing

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431One Response2009-04-05+05%3A00%3A53Suzanne to “Tracking Conversions for Email Newsletters: Another Reason I Recommend AWeber”

Tom Volkar / Delightful Work
April 5th, 2009 2:19 pm

Thanks Suzanne that was worth the visit to ProBlogger. he is so prolific that I never read them all but that’s a very cool feature.

Everyone – another benefit to having Suzanne as your webmistress is she really knows her Aweber shit as well. Just this week she taught me a valuable lesson there.

Tom Volkar / Delightful Work´s last blog post..Loving Your Work is Overrated